The pulse check for marketing leaders

The pulse check for marketing leaders

Welcome to the Growth Secrets Club — your shortcut to smarter marketing.
This exclusive membership keeps you ahead in a fast-changing marketing world.
Gain curated insights, expert guidance, and proven workflows to level up your skills.
Stay sharp, grow faster, and tackle every marketing challenge with confidence.

What you can

expect as a member:

What you can

expect as a member:

As a member, you’ll gain access to a powerful mix of resources, events, and community support, all designed to help you grow as a marketing leader.

Monthly Expert Sessions

1

Dive into live, interactive sessions with top-tier marketing and growth experts. Discover the latest strategies, learn actionable insights, and stay ahead of industry trends. These are not your typical webinars – they’re tailored to give you tools you can apply immediately.

Quarterly Live Events

2

Participate in live events packed with high-impact content, including inspiring keynotes, deep-dive masterclasses, and smaller breakout groups tailored to your needs. Exchange knowledge and learn with your personal peer group, making every session practical and actionable.

Online Community

3

Join a vibrant network of marketing leaders and growth professionals who, like you, are striving to stay ahead. This is your go-to space for exchanging ideas, solving challenges, and building lasting relationships.

Weekly Tools, Tips & Tricks

4

Never miss a beat with curated recommendations delivered straight to you. From the latest marketing tools to game-changing strategies and must-read resources, we’ll keep you armed with everything you need to succeed.

Annual Growth Conference

5

Attend the highlight of the year: our flagship Growth Secrets Conference. A full-day experience designed to inspire, educate, and connect you with leading voices in marketing and growth. Leave energized with actionable strategies to implement immediately.

Ask Me Anything (AMA) with Experts & Thought Leaders

6

Get direct access to some of the brightest minds in marketing and growth. Our AMAs give you the chance to ask your most pressing questions, gain unique insights, and apply advice from industry-leading thought leaders to your specific challenges.

Expert Speakers Sessions + Live Event Series


Expert Speakers Sessions + Live Event Series

As a member, you’ll gain access to a powerful mix of resources, events, and community support, all designed to help you grow as a marketing leader.

As a member, you’ll gain access to a powerful mix of resources, events, and community support, all designed to help you grow as a marketing leader.

Speaker Name:

Ludwig Dumont

Speaker Bio:

Ludwig is a digital entrepreneur and the founder of Willow, a fast-growing social media management platform. With years of experience helping businesses grow their brand online, Ludwig blends deep strategic insights with hands-on execution. He’s passionate about how AI is reshaping the future of content and communication.

Session Title:

Modern social media strategy in the age of AI

Short summary of the session:

In this session, Ludwig will share how AI is transforming the way marketers approach content creation, engagement, and platform strategy. You’ll learn how to future-proof your social media approach while staying authentic and human in an AI-powered world.

Session date:

📅 TBA Soon

Speaker Name:

Ludwig Dumont

Speaker Bio:

Ludwig is a digital entrepreneur and the founder of Willow, a fast-growing social media management platform. With years of experience helping businesses grow their brand online, Ludwig blends deep strategic insights with hands-on execution. He’s passionate about how AI is reshaping the future of content and communication.

Session Title:

Modern social media strategy in the age of AI

Short summary of the session:

In this session, Ludwig will share how AI is transforming the way marketers approach content creation, engagement, and platform strategy. You’ll learn how to future-proof your social media approach while staying authentic and human in an AI-powered world.

Session date:

📅 TBA Soon

Speaker Name:

Nick Van Walleghem

Speaker Bio:

Nick van Walleghem is a seasoned agency founder (Boostu) and AI builder who’s helped startups and global brands streamline their marketing workflows using tools like n8n and Make.com. Known for turning complex systems into simple, scalable automations, Nick empowers marketers to work smarter, not harder.

Session Title:

Build Your Own AI Marketing Assistant

Short summary of the session:

Watch automation expert Nick van Walleghem live as he pulls back the curtain on how to build your very own AI-powered Marketing Assistant using n8n. In this interactive session, you’ll learn how to automate research, content creation, and campaign workflows—no code required. Perfect for marketers looking to supercharge their productivity with smart tools and zero fluff.

Session date:

📅 TBA Soon

Speaker Name:

Nick Van Walleghem

Speaker Bio:

Nick van Walleghem is a seasoned agency founder (Boostu) and AI builder who’s helped startups and global brands streamline their marketing workflows using tools like n8n and Make.com. Known for turning complex systems into simple, scalable automations, Nick empowers marketers to work smarter, not harder.

Session Title:

Build Your Own AI Marketing Assistant

Short summary of the session:

Watch automation expert Nick van Walleghem live as he pulls back the curtain on how to build your very own AI-powered Marketing Assistant using n8n. In this interactive session, you’ll learn how to automate research, content creation, and campaign workflows—no code required. Perfect for marketers looking to supercharge their productivity with smart tools and zero fluff.

Session date:

📅 TBA Soon

Speaker Name:

Louis Vandommele

Speaker Bio:

Louis Vandommele is a growth engineer and outbound automation specialist who helps B2B teams build scalable GTM systems that drive real results. With deep expertise in tools like Clay, Lemlist, and Zapier, he’s known for crafting cold outreach engines that don’t just automate—but convert.

Session Title:

Automating Your GTM Stack: Clay, Lemlist & Beyond

Short summary of the session:

Join Louis for a tactical deep-dive into how top-performing GTM teams are automating lead sourcing, personalization, and outreach using Clay and Lemlist. From zero to scalable outbound in one session—get ready to turn your pipeline into a machine.

Session date:

📅 TBA Soon

Speaker Name:

Louis Vandommele

Speaker Bio:

Louis Vandommele is a growth engineer and outbound automation specialist who helps B2B teams build scalable GTM systems that drive real results. With deep expertise in tools like Clay, Lemlist, and Zapier, he’s known for crafting cold outreach engines that don’t just automate—but convert.

Session Title:

Automating Your GTM Stack: Clay, Lemlist & Beyond

Short summary of the session:

Join Louis for a tactical deep-dive into how top-performing GTM teams are automating lead sourcing, personalization, and outreach using Clay and Lemlist. From zero to scalable outbound in one session—get ready to turn your pipeline into a machine.

Session date:

📅 TBA Soon

Speaker Name:

Peter Van Keer

Speaker Bio:

Peter van Keer is a video strategist and creative growth hacker who’s helped founders and brands rack up millions of views across LinkedIn, TikTok, and YouTube. Known for his viral instincts and no-fluff frameworks, Peter specializes in turning everyday stories into scroll-stopping content.

Session Title:

Viral Video Strategy: Short vs Long Form

Short summary of the session:

What actually makes video go viral? In this high-energy session, Peter breaks down the difference between short and long form content—and how to leverage both to explode your reach on LinkedIn and beyond. Remember the iconic Dollar Shave Club launch video? That wasn’t luck. Peter reveals the secret sauce behind hits like that, with real examples, smart tactics, and battle-tested tips you can apply immediately.

Session date:

📅 TBA Soon

Speaker Name:

Peter Van Keer

Speaker Bio:

Peter van Keer is a video strategist and creative growth hacker who’s helped founders and brands rack up millions of views across LinkedIn, TikTok, and YouTube. Known for his viral instincts and no-fluff frameworks, Peter specializes in turning everyday stories into scroll-stopping content.

Session Title:

Viral Video Strategy: Short vs Long Form

Short summary of the session:

What actually makes video go viral? In this high-energy session, Peter breaks down the difference between short and long form content—and how to leverage both to explode your reach on LinkedIn and beyond. Remember the iconic Dollar Shave Club launch video? That wasn’t luck. Peter reveals the secret sauce behind hits like that, with real examples, smart tactics, and battle-tested tips you can apply immediately.

Session date:

📅 TBA Soon

Speaker Name:

Alexander Lodeweyckx

Speaker Bio:

Alexander Lodeweyckx is Head of Performance Marketing at Loop Earplugs, one of Belgium’s fastest-growing DTC brands. With a sharp eye for scaling paid media and ruthless experimentation, he’s helped turn Loop into a global e-commerce powerhouse. From Meta to TikTok to Google Ads, Alexander knows exactly what it takes to turn ad euros into exponential growth — without burning budget.

Session Title:

How to Scale Performance Marketing Without Burning Budget

Short summary of the session:

Scaling paid ads sounds easy — until you actually try it. In this hands-on workshop, Alexander shares how Loop Earplugs scaled performance marketing across channels and continents, while keeping ROAS healthy and CAC in check. Expect zero fluff and maximum value: real campaign breakdowns, creative testing frameworks, budget allocation strategies, and the playbook that helped Loop grow from niche to mainstream.

Session date:

📅 TBA Soon

Speaker Name:

Alexander Lodeweyckx

Speaker Bio:

Alexander Lodeweyckx is Head of Performance Marketing at Loop Earplugs, one of Belgium’s fastest-growing DTC brands. With a sharp eye for scaling paid media and ruthless experimentation, he’s helped turn Loop into a global e-commerce powerhouse. From Meta to TikTok to Google Ads, Alexander knows exactly what it takes to turn ad euros into exponential growth — without burning budget.

Session Title:

How to Scale Performance Marketing Without Burning Budget

Short summary of the session:

Scaling paid ads sounds easy — until you actually try it. In this hands-on workshop, Alexander shares how Loop Earplugs scaled performance marketing across channels and continents, while keeping ROAS healthy and CAC in check. Expect zero fluff and maximum value: real campaign breakdowns, creative testing frameworks, budget allocation strategies, and the playbook that helped Loop grow from niche to mainstream.

Session date:

📅 TBA Soon

Speaker Name:

Alexander Lodeweyckx

Speaker Bio:

Alexander Lodeweyckx is Head of Performance Marketing at Loop Earplugs, one of Belgium’s fastest-growing DTC brands. With a sharp eye for scaling paid media and ruthless experimentation, he’s helped turn Loop into a global e-commerce powerhouse. From Meta to TikTok to Google Ads, Alexander knows exactly what it takes to turn ad euros into exponential growth — without burning budget.

Session Title:

How to Scale Performance Marketing Without Burning Budget

Short summary of the session:

Scaling paid ads sounds easy — until you actually try it. In this hands-on workshop, Alexander shares how Loop Earplugs scaled performance marketing across channels and continents, while keeping ROAS healthy and CAC in check. Expect zero fluff and maximum value: real campaign breakdowns, creative testing frameworks, budget allocation strategies, and the playbook that helped Loop grow from niche to mainstream.

Session date:

📅 TBA Soon

Speaker Name:

Alexander Lodeweyckx

Speaker Bio:

Alexander Lodeweyckx is Head of Performance Marketing at Loop Earplugs, one of Belgium’s fastest-growing DTC brands. With a sharp eye for scaling paid media and ruthless experimentation, he’s helped turn Loop into a global e-commerce powerhouse. From Meta to TikTok to Google Ads, Alexander knows exactly what it takes to turn ad euros into exponential growth — without burning budget.

Session Title:

How to Scale Performance Marketing Without Burning Budget

Short summary of the session:

Scaling paid ads sounds easy — until you actually try it. In this hands-on workshop, Alexander shares how Loop Earplugs scaled performance marketing across channels and continents, while keeping ROAS healthy and CAC in check. Expect zero fluff and maximum value: real campaign breakdowns, creative testing frameworks, budget allocation strategies, and the playbook that helped Loop grow from niche to mainstream.

Session date:

📅 TBA Soon

Why most marketing communities just

don’t work

Why most marketing communities just

don’t work

Let’s be honest—most marketing communities and memberships are just too much 🤯.

They lack curation – You get bombarded with endless discussions, but very little of it is truly valuable or actionable.

They move too fast – Keeping up feels like a full-time job. And guess what? You already have one.

The content is too high-level – Generic strategies and buzzwords won’t help you grow. You need real, practical insights that move the needle.

They don’t share the REAL secrets – The best strategies? They stay locked behind closed doors. Most communities keep it surface-level, never diving into what actually works.

A Carefully Curated Membership

A Carefully Curated Membership

Is the Growth Secrets Club right for you?

You're Fit If…

  • You’re curious and hungry to stay ahead in a fast-changing marketing world.


  • You don’t just want inspiration — you want implementation: playbooks, tools, real talk.


  • You believe in sharing and learning with peers, not lurking on the sidelines.


  • You’re done with random acts of marketing and want a system to grow with focus.


  • You get energy from sparring with others who challenge your thinking.


  • You’re excited to test, iterate, and keep levelling up — not just do what’s always worked.

This isn’t for you if..

  • You're skeptical towards AI for Marketing tools and workflows.


  • You prefer to consume content passively instead of contributing and connecting.


  • You believe you’ve already got it all figured out and aren’t open to new ideas.


  • You’re looking for a step-by-step course — this is a community, not a curriculum.


  • You want someone else to do the work for you instead of leading it yourself.


  • You’re more focused on vanity metrics than building sustainable growth.

Join the Growth Secrets Club

Join the Growth Secrets Club

A community built to keep marketers on the pulse — with monthly support, hands-on strategy, and peers who push you forward.

A proven rhythm to help you stay sharp, test ideas, and unlock compounding growth.

Here’s how it works:

Limited Enrollment: New members can only join on a quarterly basis, ensuring the community remains focused and valuable.


Top-Tier Platform: For our online community and networking, we’re leveraging Skool, the leading platform for learning and collaboration.


English Content, Dutch Networking: To attract the best global experts, all content will be in English, but during in-person events, you can fully network in Dutch.


Built for Busy Professionals: We know your time is precious. That’s why the Growth Secrets Club is designed with flexibility and low intensity in mind: Expect to dedicate just a few hours per month to get maximum value. Your participation is key at 4-5 core events per year, striking a balance between online and in-person interactions.


A Hybrid Experience: Enjoy the best of both worlds with a mix of online sessions and in-person events. Most sessions will be recorded, so you can rewatch them anytime that fits your schedule. This hybrid approach ensures you can engage deeply without disrupting your routine.

Exclusive, Flexible and thoughtfully designed for your challenges & goals..

Exclusive, Flexible and thoughtfully designed for your challenges & goals..

1

Onboarding Call

Kick off your journey with a 1-on-1 or small group call to meet fellow members, ask your most pressing questions, and get clarity on how to get the most out of the club. You'll also get access to the community platform.

1

Onboarding Call

Kick off your journey with a 1-on-1 or small group call to meet fellow members, ask your most pressing questions, and get clarity on how to get the most out of the club. You'll also get access to the community platform.

2

Learning Assessment

We’ll help you identify your current strengths, knowledge gaps, and blind spots — so you can grow with purpose and focus on what matters most.

2

Learning Assessment

We’ll help you identify your current strengths, knowledge gaps, and blind spots — so you can grow with purpose and focus on what matters most.

3

monthly workshops

Attend live sessions where we deep-dive into growth topics, trends, and proven tactics — and get real-time feedback to apply in your team or role right away.

3

monthly workshops

Attend live sessions where we deep-dive into growth topics, trends, and proven tactics — and get real-time feedback to apply in your team or role right away.

4

Quarterly Meetups & Peer Growth

Whether online or in-person, our meetups are built for sparring, strategy swaps, and curated discussions with marketers facing the same challenges as you

4

Quarterly Meetups & Peer Growth

Whether online or in-person, our meetups are built for sparring, strategy swaps, and curated discussions with marketers facing the same challenges as you

5

Quarterly Challenges

Every few months, we launch a Club Challenge — to help you ship faster, try new things, and make real progress (not just collect ideas).

5

Quarterly Challenges

Every few months, we launch a Club Challenge — to help you ship faster, try new things, and make real progress (not just collect ideas).

What people will (definitely) say after a year in the Growth Secrets Club

What people will (definitely) say after a year in the Growth Secrets Club

These testimonials are (obviously) fake since we’re not live yet,

but still…

"I thought I was already deep into AI, but Yannick’s workshop humbled me in the best way. His background in the agency world, combined with real hands-on experience using a massive stack of tools, made it one of those workshops that actually stick. Left with a few new ideas and a fresh perspective — exactly what I came for."

Peter Van Keer

Full Stack Video Producer and Strategist

"The masterclass really helped me see how and why to use certain AI tools in practice. It was great to see everyone so engaged and to be part of the conversations. Thanks for the opportunity!"

Paulina Puatany

Content Creator at Trensition

"Yannick was great! Appreciated how hands-on it was (and the cool people in the room). Side note, didn't serve us ordinary water, either..Full-on San Pellegrino with boutique flavours, too. Nice touch."

Justine Harcourt de Tourville

Head of Content at Robovision

"Yannick is an absolute AI wizard. He helped us navigate the latest and greatest in AI wonderland. From workflows, to Agents, I enjoyed this hands-on workshop. Great balance between theory & practice"

Jurgen Thysmans

Head of Marketing Belgium & Luxembourg at Salesforce

"The AI in masterclass was incredibly hands-on and practical. It gave us concrete ideas we can immediately test in our own workflows. We’re already planning a few small experiments in-house to put the learnings into action"

Peter Goossens

CMO at QBD

"⁠Preselected, vetted favorite Ai tools for productivity gains en marketing curated by a true growth hacker"

Stacy Dethier

Marketing Manager for Pharma at SGS

"I found the session super interesting! Yannick selected AI tools that were applicable to different types of marketing profiles during the session. The presentation was well-structured, he spoke clearly, listened attentively, and encouraged interaction. Thanks to Yannick, I now have a better understanding of how to combine multiple tools for specific marketing elements. I can prepare more efficiently and use the time saved to focus more on strategy and creativity."

Annelies Zoetardt

Experienced Marketing professional

"This masterclass feels like a life hack itself quickly getting to know a host of AI tools and use them in real-life cases."

Jan Dejosse

B2B SaaS Marketing leader

"Very hands-on training that will allow you to start experimenting within the AI marketing landscape tomorrow"

Pieter Mijnendonckx

Digital Lead at Projective Group

"⁠Yannick surely is a passionate and expert speaker on AI and digital marketing in general. Highly interactive, practical session. No fluff, no filler (em dash) would highly recommend!"

Johan Vermeulen

Country Manager at FDJ UNITED (Euromillions, Unibet)

"Yannick is the Wikipedia of tools. I felt super inspired after the masterclass"

Melissa Van Roosbroeck

Marketing Manager at NTX

"So good to be fully up to speed again with the latest AI tools—plus, I’m walking away with a ton of fresh ideas for lead generation magnets. That mix of inspiration and practical takeaways in one session? Love it"

Seppe De Baerdemaeker

Founder & CEO at Peak Coaching

"Yannick did a great job showing us around the ever-evolving world of AI Marketing solutions. Went home with plenty of inspiration (and tools) which will definitely help to leverage AI even more in our marketing department."

Joris Brabants

CMO - B2B SaaS Marketing

"A very interesting and interactive masterclass, filled with concrete examples and practical applications. Yannick is very good at explaining complex topics in a clear and accessible way for everyone."

Dries Vercruyssen

Marketing Manager at Quatra

"⁠Great way to stay up to date on the latest AI trends. A clear and curated way to discover what’s happening in AI and how to actually implement the tools that matter. Helpful mix of insights and practical stuff"

Patrice Boone

Marketing Manager at Breev

"If you want to be part of the 10% that actually knows how to leverage ai in there work, this masterclass will get you there"

Jean Philippe Van Laethem

Managing Partner at Pelican Street

"⁠I recommend to follow this masterclass twice a year. Things change so fast it’s the only way to keep up to date"

Clo Willaerts

Tech & Marketing author & speaker

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All copyrights @aiformarketers

All copyrights @aiformarketers