Stop collecting AI tools. Start building AI skills that actually compound

Most marketers know how to use ChatGPT. Very few have developed the skills that turn AI into a real competitive advantage. This webinar breaks down the 5 that matter most.

LIVE

Hosted by Yannick Khayati

&

Nick Van Walleghem

*Free live webinar. Limited seats available.

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Every marketer is "using AI" now. But there is a massive gap between copying prompts from Twitter and actually knowing how to work with AI as a core skill.


The tools keep changing. The platforms keep multiplying. But the marketers who win are not the ones with the most subscriptions. They are the ones who have developed a real skillset around AI, one that works regardless of which tool is trending this week.


In this live webinar, we break down the 5 skills every AI marketer needs to develop. Not tools. Not hacks.

Skills

After training more than 1,000 marketers on AI, the same questions keep coming back, across industries, seniority levels, and teams. This webinar is a straight-to-the-point breakdown of the 10 most asked AI questions marketers actually have. No theory overload. No shiny-tool chaos. Just clear answers based on real training rooms, real use cases, and real constraints.

The real gap is not tools. It is skills.

The real gap is not tools. It is skills.

The real gap is not tools. It is skills.

Right now, most marketers:

Know how to prompt, but not how to prompt well

Automate one-off tasks without understanding the bigger picture

Jump between tools without a strategy for how they fit together

Miss the connection between AI and actual marketing outcomes

Feel busy with AI but can not point to real results

The result? A lot of activity. Very little leverage.

This webinar is about fixing that, from the ground up.

The 5 skills we will break down

The 5 skills we will break down

The 5 skills we will break down

By the end of this session, you will have a clear understanding of:

Prompting - How to go beyond basic instructions and write prompts that consistently produce high

quality, usable marketing output

Workflow building - How to chain AI into real marketing workflows instead of using it for isolated tasks

Automation thinking - How to identify what should be automated, what should not, and how to think in systems instead of shortcuts

Vibe marketing - How to use AI to rapidly test creative directions, build landing pages, and ship marketing assets at a speed that was not possible before

Toolstack building - How to select, structure, and connect the right AI tools into a personal or team-wide system that scales

These are not nice-to-haves. These are the skills that separate marketers who tinker from marketers who build.

WHO THIS IS FOR:

WHO THIS IS FOR:

WHO THIS IS FOR:

Marketing pros who use AI daily but feel like they are only scratching the surface, and want to go deeper.

Team leads and managers looking for a framework to upskill their team beyond basic prompt engineering.

Solo marketers and freelancers who want to multiply their output without multiplying their hours.

Content creators and campaign managers who want to stop treating AI as a tool and start treating it as a skillset.

Curious marketers who keep hearing about AI workflows, automation, and toolstacks but do not know where to start.

YOU'LL LEARN FROM

YOU'LL LEARN FROM

YOU'LL LEARN FROM

Yannick Khayati

You might know Yannick from Bloovi, Unizo, Voka, …

I’m Yannick, founder of AI for Marketers and a hands-on AI practitioner.


I help marketers and marketing teams turn AI from “interesting” into something they actually use in their day-to-day work. Over the past years, I’ve trained 1,000+ marketers through open masterclasses and in-house AI trainings, always focusing on real use cases, real constraints, and real impact.


I’m the organizer of AI for Marketers Day and an investor in AI startups, which keeps me close to what’s being built — and what’s truly ready for practical adoption today.


My work sits at the intersection of marketing strategy, applied AI, and growth. No theory-first frameworks. Just pragmatic guidance to help marketers cut through the noise and create real leverage with AI.

Nick Van Walleghem

CEO of boostU agency and founder of enplooi

Nick Van Walleghem is a digital native driven by a passion for marketing and cutting-edge technology, particularly AI. His no-nonsense mindset focuses on achieving marketing goals with efficiency and cost-effectiveness.


Having collaborated with Fortune 500s, startups, and scale-ups, he understands leveraging innovative solutions like AI to redefine digital branding, communication, and customer engagement. He offers a clear vision on how AI can optimize strategies for tangible results.

FREE LIVE WEBINAR

5 skills you should learn as an AI marketer

Yannick Khayati

&

Nick Van Walleghem

Founder at AI for Marketers & CEO of BoostU

1 HOUR WEBINAR

Learn together, FREE

Tue, Apr 7, 2026

12h00 - 13h00 (CET)

Virtual (WebinarGeek)

Free to join

*Free live webinar. Limited seats available.

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1000+ people joined previous webinars...

  • "The webinar really helped me see how and why to use certain AI tools in practice. It was great to see everyone so engaged and to be part of the live session." 

    Paulina Puatany

    Head of Content at Trendtracker.ai

  • "A very interesting webinar, filled with concrete examples and practical applications. Yannick is very good at explaining complex topics in a clear and accessible way for everyone."

    Ine Wouters

    Marketing Manager at PointerPro

  • "Super insightful webinar! I walked away with a clear roadmap for integrating AI into our marketing campaigns—no fluff, just tools I can use today." 

    Pieter Van Leugenhagen

    Founder at Yondr

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